Seeing What is There

In his wonderful book on marketing, Donald Miller tells the story of a series of short films produced by Dove soap company. He writes:

“In 2013, the soap company Dove released a series of short films featuring women who were the subjects of a series of portraits created by an FBI-trained forensic artist. Without actually seeing the women, the artist would draw each woman based on how she described herself. Later, the artist would draw the same woman based on how a stranger described her. The reveal was shocking. The sketches drawn from the stranger’s description were always more beautiful than the ones in which the woman described themselves. The point: many woman don’t realize how beautiful they are (Miller, StoryBrand, 125-126).”

When I read this, I could not help but to think this is part of what a great education does; namely, help a person see the beauty and gifts God has put in each student. Thus, students need teachers who are looking for these special signs and do not hesitate to point them out.

Imagine the difference that would make in the lives of countless kids. If you can picture such a place, then you can see an important part of our mission at CLA, because we understand that part of our calling it to help students see the beauty God put there.